I’ve been working at a customer site for the last week, and having increased my coffee snobbery over the last month living in Melbourne, just having tea throughout the day rather than instant coffee. For the first time today, I looked at the little tag on the teabag, and saw this little bit of stupidity:
OK, that’s not so stupid, but the back of the label was:
Now, I’ve actually had several chefs and people in the catering industry dismiss the rainforest alliance and the coffee equivalent as a bit of a joke – that it’s a way of marketing negative guilt. That aside though, the tag line is stupider than any I’ve seen in a long time:
Already 50% of this tea comes from Rainforest Alliance Certified[TM] farms
Oh, really? So I should only feel half guilty for drinking it?
What’s next? A dozen eggs where it’s advertised “Already 50% of these eggs are free range”?
Lipton, you give stupid people a bad name.