A while ago, Bob Katter, Australia’s answer to Michele Bachmann, launched his own political party, “Katter’s Australian Party”. (Actually, it’s the second time he tried to launch it; the first time the registration was cocked up and it had to be done again.)
Yesterday, with much press attention, Bob Katter launched his “katmobile”; a ridiculous double decker bus that’ll make its way through Queensland to:
spruik its message of building local infrastructure while protecting local jobs and state owned assets.
That’s from “Holy Massive Akubras! Bob Katter’s got a big red double-decker Katmobile!“, on “Adelaide Now” (2011-02-11).
I’ve grabbed the photo of his bus from that article, because I needed to point out something about it:
Have a close look at the circled section, and in particular the words pointed to by the arrows; in particular:
- Katter’s Australian Party
- Save our state
The words used in slogans and logos are without a doubt meant to portray the core, foundation message, and so we should focus on them and see what they’re really saying. In this case, it’s clearly saying that Katter may be all talk about “Australia”, but in reality he’s still very provincial in his thinking and focused almost exclusively on Queensland.
Given the intense media coverage of his launch, did any media pick up on the irony of this double-talk?
Katter is from Queensland – and like any part of Australia, Queensland deserves equal attention. Yet I read this message as a slap in the face to the rest of Australia – the only Australians worth worrying about live in Queensland, Katter seems to be saying.
If you see the dissonance between the party name and the message on the side of the bus, and still think he’s got the best interests of all Australians at heart, you must be reading something different than I.